Content marketing? You’re doing it wrong.

Most savvy business people agree that quality content and interaction is critical to online success. But research shows that’s largely lip service than a firm conviction. In fact, 77% of companies have blogs, but according to IBM research, 85% of corporate blogs have five posts or less. Facebook pages and Twitter accounts for most firms […]

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First Kiss video beguils with fake authenticity

In no time, a video showing strangers sharing a first kiss has garnered nearly 60 million views on YouTube. People have been sharing it like crazy and gushing over the way it portrays everyday people navigating an awkward, yet touching encounter. But sentimentality gave way to cynicism when folks realized that the video was advertising […]

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David Oglivy — advertising legend or lousy copywriter?

David Oglivy was the original Mad Man. In the 1960s, Time Magazine called him “the most sought-after wizard in today’s advertising industry.” What did the British-born communications pioneer say about himself? “I am a lousy copywriter.” Turns out that he was highlighting the fact that he considered sales more important that creativity when it came […]

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Research confirms creatives are kookoo

Writers are crazy. No we’re not? Yes you are! There’s been a long-standing stereotype that creative people — artists, writers, musicians, and the like — aren’t the most mentally stable folks in the world. As it turns, out the popular perspective is supported by recent scientific research. You can read about it here.    

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13 reasons writers rule

Sometimes, it seems like the world of advertising belongs to graphic designers. We live in a visual world, and increasingly, writers can feel a bit marginalized and unappreciated. But there are plenty of reasons why this shouldn’t be the case. In fact, here are 13 reasons that the future actually belongs to writers. Ignore them […]

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David Ogilvy’s secret weapon for advertising success

This video is really old and grainy. That’s because it was recorded nearly 40 years ago. But don’t let its age dissuade you from watching it. Advertising legend David Ogilvy divulges his “secret weapon” to advertising success. And you know what? His advise is still true today. Watch and grow wise.

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Boosting sales with cheesy copywriting

Seems like trendy New York City cheesemongers are turning to creative writing to promote their pungent product. Check out the attitude on this descriptive sign: Mastorazio, Madaio The Lindsay Lohan of the cheese world, this pecorino has a tan, leathery exterior that surrounds a delicate yellow paste. With hints of herbs and the aroma of […]

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My favorite Super Bowl commercial

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What’s the best Instagram filter for your vampire photos?

With over 50 million users, it’s clear that people love the Instagram photo app. I’m quite fond of it myself. That said, Instagram has a boat load of filters to choose from. Which one should you use to make that kitty cuter? That vampire more menacing? Check out this handy how-to guide for matching the […]

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Groupon’s success isn’t just about discounts

The New York Times: The big Internet companies owe their dominance to something singular that shut out potential competitors. Google had secret algorithms that gave superior search results. Facebook provided a way to broadcast regular updates to friends and acquaintances that grew ever more compelling as more people signed up, which naturally caused more people […]

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